Smile: Brand Identity

This logo brings together a leaf and a droplet—two simple shapes that say a lot. The leaf nods to the clean, plant-based ingredients, while the droplet hints at hydration and the calming infusion of CBD.

Smile Skincare’s brand voice is all about keeping it gentle, playful, and natural. The goal? Help people glow from the inside out with products that feel like a little self-care ritual. This design captures that essence—fresh, soothing, and just a little bit luxe.